Anya Hindmarch a new novelty launch
The Spring/Summer 2016 runways were full of bright colours and novelty items. This novelty trend was the star of Anya Hindmarch’s latest collection, which features retro-inspired leather stickers, clever embossments, endearing smiley faces, miniature coin purses, and more.
This collection featured a new line of trainers, boots, and jumpers, which is something that Anya Hindmarch has never done before. The brand is expecting the new clothes, with their bright colours and universally flattering shapes to appeal to a large demographic. Comfort is the theme this season, and the brand definitely exceeds customer expectations in this department. The new jumpers are made from light neoprene, and come in a shift shape for ease and movement. Her new jackets also come in this shift shape – perfect for layering.
The line offers more outrageous options, like knee-high boots and “Hell Yes!” leather stickers, which are available for the more daring clientele. These stickers are among many from the new collection, and are perfect for applying to bags, mobile phone cases, jackets, and more. Anya is definitely on the right track with these, as stickers are expected to be a huge trend in upcoming season! The runway show also featured ingenious blue leotard suits, which aren’t for sale, but shoppers are asking about. Watch the runway video to see the suits in action.
The Spring/Summer 2016 line has some great classic pieces as well. Bowler-style totes and functional backpacks are a must for a woman on the go, and Anya has numerous options. The bag accessories and stickers are great for individualizing your bag, but leaving your purse without the extras won’t leave you disappointed. The craftsmanship and colours of these pieces are statements in themselves. Our stylists are in love!
Below are some of the pieces from the New Mum portion of the collection, Apophenia. These are expected to be very popular sellers for the brand. We love a classic bucket bag, and this royal blue colour is perfect for a stylish mum on the go.
“The Spring Summer 2016 collection is an exploration of pattern and abstraction. Born from my fascination with recreating the everyday in the most luxurious way possible, I have taken the patterns that surround me – those that I have always known yet don’t always notice – and worked into them. When tessellated and played with using myriad different techniques, these patterns emerged as something new and unexpected. ”- Anya Hindmarch
Do you love this new collection as much as we do? See the entire look book, runway video, behind the scenes footage, and detailed photos here. Keep up with Style Doctors for more news from some of our favourite designers.